Everyday we send email to countless customers. These emails are more than just messages back and forth, they are often the first impressions people are forming about your company. Be sure to put your best foot forward with a clean and professional looking email signaure!

The Good, The Bad, and the Ugly!

At Digital Data Designed, we would generally group email signatures in 3 different classifications:

Anyone can have this

This is a signature that is usually just a basic text listing who you are, and who you are with. It is not much different than the signature your customer has, and there is growing likelyhood that you customer may have a more professional signature then you have.


You can do better!

Not well thought out…

In an effort to have a feel of professionalism will use a image for their signature. While this may look better than just text, and have a more professional feel, this is literally only skin deep. A single image containing your logo, who you are and your contact information is fundametally flawed. First text in an image will never look right, nor as crisp as actual text. Second much of a signature should be interactive, such as the phone number or website, which can be when everthing is a flat image. This will completely annoy and off-put your customers reading your emails on their phones (which most are today).

Let's be honest…

As a business, you want to always project a sense of professionalism. Most people today interact with large Fortune 500 companies at some capacity regularly, and without realizing it expect the same level of professionalism everywhere. A professional email signature is a simple and econmic way to identify your team a professional and established organization.

Look your best!

A professional email signature is a staple of today's correspondence with customers, and it's never been so easy!

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We have dozens of email signature templates to choose from!  Find out more about pricing and free offerings here!

More than just email

An email signature is really only the start. There are many ways you can up your email game to relay critical and actionable information to your customers throughout your routine correspondence; all of which provide you valuable data & time while maintaining and increasing your professional appearance.

Professional Image

This could be your company logo, or a professional photo of you for your signature. Either way, clicking on this logo should take the user somewhere to your website.

Links

Email Signatures can and should make it as easy as possible for your customers to find and access the critical online locations you offer to them.

Banners & Seasonal Promotions

Customers can't spend money with you on services you offer which they don't know about! Your email is a free and direct marketing channel!

Read Receipts

We all hope emails sent will be read at some point, but the unknown is hard! Know when they are with read receipts!

Link Clicks & Email Tracking

A quality and professional signature has a number of facets which invite the customer to explore. Knowing which ones and when they do can be critical to your next correspondence with them!

Email Clients

Still using webmail to access email? Using a dedicated email client often makes life SO much easier, and introduces new features!

Compare Different Email Signature Options

None / Generic Image Signature Professional Professional w/ Integration Custom Professional / Custom w/ Email Client Black Pearl
Professional Looking No Maybe Yes Yes Yes
Read Reciepts No No No Yes No
Mobile Device Interactivity Maybe No Yes Yes Yes
Functioning Links Maybe No Yes Yes Yes
Link Analytics No No Yes Yes Yes
Link Tracking per Recipient No No No Yes No
Hot-Swapping Signatures / Banners No No No No No
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